If your company is seeking to expand its recruitment techniques into the world of social media, Google Plus is a venue not to be skipped. Tied to one of the largest internet giants and used by top companies, celebrities and regular people at the same time, it can be an additional channel for recruitment.
A Relatively Untapped Talent Pool
Even though things are picking up speed, Google Plus (or Google+) is still fairly underutilized by recruiters. Google is a true giant – why would recruiters shy away? Some are put off by the unfamiliar format, while others don't see the value. While it's true that the interface is quite different from LinkedIn or even Facebook, the value is there for the taking.
Setting up a Google+ account is quick and simple. Keep in mind that Google likes to automatically link, so your Gmail and YouTube accounts (if applicable) will be linked through the email address you use.
Google+ uses Circles the same way Facebook uses Groups, with a few differences. Circles are like groups in that you can add and invite people at will. There are differences in how posts are viewed, as well as several smaller points. Essentially, however, having somebody in your Circle means that they you will receive updates regarding their Google+ activities.
Communities are also extremely similar to FB Groups. They allow large groups of people to see your posts, generally have rules about allowed content, and are an excellent way to network with very little effort.
One of the most popular perks of Google+ is the Hangout. These are live events hosted by one person or a group, offering instant question-and-answer interaction complete with video. Hangouts are a very personal style of recruitment networking, and one that allows passive candidates to get a glimpse of your company.
In-depth profiles are another perk that, while certainly not exclusive to Google+, are certainly encouraged more on the site than on other social media platforms. You, as a recruiter, can make great use of these profiles by targeting candidates that fit your desired profile.
Keeping it Simple
While social media recruiting has a very different feel to it than traditional methods, remember that many of the old rules still apply. Be sure to check your posts, messages and any communication for grammatical and spelling errors. Maintain a degree of professionalism, even while live-chatting with a group of graduate students. Lastly, point out the perks of your company. Google+ and its related sites offer loads of ways to showcase your company, so be sure to utilize every one.
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